Andrefu Living – Global Reach for Furniture Brand with eCommerce Site

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The client wanted to sell their custom furniture globally but lacked the eCommerce infrastructure to do so.


We implemented WordPress with WooCommerce for a fully transactional site allowing online furniture orders worldwide. The site showcases the brand’s Scandinavian-inspired pieces through lifestyle photography while still prioritizing usability and conversion optimization.

Key features include:

  • WooCommerce backend to manage products, orders, and inventory
  • Integration with PayPal and Stripe for secure global payment processing
  • Shop section with category filters to browse different collections
  • Product pages with image galleries, descriptions, reviews, and variant selection
  • Intuitive checkout process with guest and user accounts
  • Responsive design supporting mobile and desktop customers

Since launching the robust eCommerce platform, the client now sells their handcrafted furniture to customers located in over 100 countries. The site empowers its brand to connect with audiences across the globe while still conveying its commitment to quality and craftsmanship.